scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,210
Dakota Growers Pasta Company Full Case Analysis 1 Situation Description 2 Strategic Analysis 3 Decision and Support 1 Situation Description Pasta consumption has been on the rise according to the US Department of Commerce 1998 report Contributing drivers of industry change which contributed to the annual increase of 2-3 in consumption are changing lifestyles increased availability of pasta sauces healthy conscious consumers and the increased number of Italian restaurants Pasta purchases for ingredient use in easy to prepare dishes make up 43 of the market share A contributing factor is the fact that couples who both work have less time for preparation in the kitchen The region in which Dakota Growers is situated is the idea climate for growing quality durum wheat Production facilities are close to rail system where the products can be easily distributed Currently DGP is using a vertical integration strategy that has worked well in the past With the changing industry DPG have responded to competition as well as other changes such as price changes within the past decade 5 Competitive Forces Rivalry is strong especially in the private-brand segment because of larger margins and more choices in brands in which to market It seems evident that consumer perceive an added value to Italian sounding brand names of pasta since imported pasta is regarded as having a higher value Large producers have exited private-label production in order to focus on their own brands Well known companies have exited the process of durum milling and others have entered Since production exceeded consumption in the late 1990s the industry is not as attractive for new entrants Availability of substitute products such as potatoes and rice is moderate since consumer tastes may change For example consumers may prefer using rice in a recipe instead of pasta Historically pasta consumption had increased Supplier to seller is strong because competitors are competing for more market share by utilizing
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA