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Overview of Communications Industry One of the fastest growing industries in recent years has been the communications industry particularly the cellular and personal communications industry This global explosion of technology has spread rapidly linking both highly industrial areas as well as that of the third world and emerging countries The deployment of wireless communication has been readily accepted in remote and previously somewhat isolated areas The emergence of specialized companies in this field has produced numerous competitors for this market The communication companies such as Harris Nortel and Ericsson are all competing in this market for renewed company growth and prosperity The effect of competition in this global marketplace is such that in order to remain recognized in these markets firms are required more than ever to establish a presence in these new markets and rethink as well as redefine the way in which they do business The buzz word Hyper has been used in conjunction with these companies and has been associated with three main functions which have changed and evolved with the new business logic These are 1Hypercompetitive Sales 2Hypercompetitive Engineering 3Hypercompetitive Marketing Hypercompetitive Sales The trend in company policy in the past was to win every possible sale at any cost All prioritization of the firm was a function of the current deal Large established firms such as Nortel were seen as being the best simply because of their size When a firms primary focus is on sales and revenue alone it leads to a fragmentation of reserves within the organization This effect was seen and experienced first hand by Nortel directly when with Globalization little regard was given to direct support of their product in countries where it was used The new focus of Nortel Harris and Ericcson has been on the importance of not winning at any cost but in order to maintain and grow within these new markets a focused strategy was required Along
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