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Starbucks Coffee History Growth and Development Starbucks Coffee Corporation is a nationwide coffee company based in Seattle Washington Their retail outlets offer a trendy atmosphere where customers can buy gourmet coffee sit down and enjoy it right there Their stores also offer coffee about 30 specialty types by the pound coffee mugs coffee makers pastries after coffee breathe mints which are very potent coffee grinders and all that you can think that relates to coffee products History In 1971 Jerry Baldwin Zev Siegl and Gordon Bowher started a store named Starbucks that sold whole-bean coffee in Seattles Pike Place Market Ten years later they owned five stores a roasting facility and a wholesale business that distributed coffee to retail stores Starbucks was working with a Marketing company called Hammarplast Hammarplast and its VP Howard Schultz was helping Starbucks to promote their product Schultz was then hired by Starbucks to be in-charge of marketing and retail sales Schultz traveled to Italy and observed the way that Europeans marketed and consumed gourmet coffee and came back to the US to tell Starbucks founders of his idea of copying Italian coffee bars His proposal was denied and he separated to form his own coffee bar called Il Giornale Few years later Schultz opened two more coffee bars In 1987 the founders of Starbucks agreed to sell their business to Schultz for 4 million dollars Growth In 1988 Starbucks grew to have 26 stores and by 1996 Starbucks had 870 stores with plans to have 2000 stores by the year 2000 Schultz vision was to provide to nationwide clients with excellent gourmet coffee and the opportunity to enjoy that coffee in a trendy and relaxing atmosphere Development Starbucks Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow The following five guiding principles will help us measure the appropriateness of our decisions Provide a
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