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Air Jordan I-XVII The Air Jordan XVII breaks new ground not in the area of technology but in the area of price Can any shoe be worth 200 A Brief History of Nike NIKE pronounced NI-KEY is the winged goddess of victory according to Greek mythology She sat at the side of Zeus the ruler of the Olympic pantheon in Olympus A mystical presence symbolizing victorious encounters NIKE presided over historys earliest battlefields A Greek would say When we go to battle and win we say it is NIKE Synonymous with honored conquest NIKE is the twentieth century footwear that lifts the worlds greatest athletes to new levels of mastery and achievement The NIKE swoosh embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization The Nike began as a small distributing outfit located in the trunk of Phil Knights car From these rather inauspicious beginnings Knights brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of cool Nike originated from two sources Bill Bowermans quest for lighter more durable racing shoes for his Oregon runners and Knights search for a way to make a living without having to give up his love of athletics Bowerman coached track at the University of Oregon where Phil Knight ran in 1959 Bowermans desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy Between them the seed of the most influential sporting company grew While getting his MBA at Stanford in the early 60s Knight took a class with Frank Shallenberger The semester-long project was to devise a small business including a marketing plan Synthesizing Bowermans attention to quality running shoes and the rapidly increasing opinion that high-qualitylow cost products could be produced in Japan and shipped to the US for distribution Knight found his market niche
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