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Did you know there are more television sets in the world than there are telephones Even the television professionals find it hard to believe However the statistics prove it According to official figures from the International Telecommunication Union there were 565 million telephones in 1983 and 600 million television sets Other statistics are just as impressive In Belgium from 1967 to 1982 the average time spent watching television by children from 10 to 13 years increased from 82 to 146 minutes per day This amazed people Our senses are attacked every day visual images Its almighty and instantaneitly are finely tuned to our way of thinking whether we are hard-worked or lazy We expect from it effortless pleasure and news A Chinese word says a picture is worth ten thousand words But the astonishment takes its toll and we lust for more Images pour over us in a never-ending torrent Television has already modified our social behavior It helps our taste for things that visual The impact of the picture and its colors It encourages in us a strive for the big spectacle The effect can be seen in the way we react to one another and in the world of advertising But television cannot yet be said to have enriched our civilization For that to happen it must become interactive so the viewers may cease to be just absorbers In the flood of images from the silver screen the less good accompanies the best just as in cinema or in literature The factor which distinguishes television from the cinema and books however is that the full quality range down to the very worst is offered to us round the clock in our own homes Unless we take particular care to preserve our sense of values we let it all soak in We have not yet become diet conscious as regards
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