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Tobacco in Advertising In the 1940s medical research was not as advanced as it is today Lucky Strike advertisers were unaware of the dangers or cigarette smoking Therefore including information and warnings to consumers was not the advertisers concern promoting the product effectively was In 1999 federal laws require warning labels be present on cigarette advertisements The effectiveness of Lucky Strike advertisements in 1999 has not changed among including warnings about smoking the advertisers also use different promotional strategies and techniques to target their audience Although the Lucky Strike advertisement from 1999 contains information concerning cigarette smoking that the 1947 advertisement does not contain both ads succeed in selling the product by using promotion strategies and audience targeting techniques appropriate for each time period In Newsweek magazine November of 1947 page 39 the Lucky Strike advertiser succeeds in selling the product by targeting an audience interested in knowing the quality of a cigarette The ad shows a painting of two men a wagon operator and tobacco seller in a field preparing to go to a tobacco auction The tobacco seller examines the leaf with care and loads the wagon neatly with the inspected tobacco leaves He gives the feeling that the leaf is the premium of his crop by ensuring the leaves ripeness One may assume that the tobacco seller is wise in the tobacco industry because of his age and he can therefore make decisions concerning the quality of the tobacco Under the picture in large bold capital letters it states FINE TOBACCO is what counts in a cigarette The article also includes testimonials by an independent tobacco auctioneer tobacco warehouseman and tobacco buyer Each of these men express how they have witnessed Lucky Strike purchase fine tobacco Finally the ad in large bold print reiterates that Lucky Strike means FINE TOBACCO By using a picture and describing words to express the quality of Luck Strike cigarettes the advertiser succeeds in promoting the product
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