scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,453
Executive Summary The following report shall analyse the importance of the implementation of the marketing philosophy and shall highlight the importance off this idea to be shared by all functions within the company including top management finance production right down to the customer service representatives The report will also attempt to measure the degree and success of such an implementation with respect to the Ford Motor Co Henry Ford started his working life as an engineer for the Edison Lighting Company Detroit in 1884 Ford by chance came across a science journal written by Nicholas Otto a German engineer who was developing the internal combustion engine Ford became very interested some say infatuated and he decided to build his own In the Following years Ford have become the worlds second largest car manufacturer in the world Until recent years the Ford Motor Co have famously used the production concept An example of this is when Henry Fords whole business philosophy was to protect the production of the Model T so that its costs could be reduced and in turn more people could afford it He once joked you can have it in any colour as long as it was blackKotler 1996 Since falling behind the Japanese manufacturers in customer focus and service terms Ford have quickly changed their focus and concept and are attempting to implement an all pervading marketing philosophy in order to win back the confidence of consumers The Marketing philosophy Marketing must now pervade a business entire operation to win the confidence of consumers Jane Simms Marketing Nov 23 2000 The marketing concept provides a single prescription for running a business successfully The consumer must be recognised and accepted as the focal point for all business activities and knowledge of consumer needs and wants should be a starting point for all major business decisions Raymond and Barkinsale corporate strategic planning and corporate marketing Business
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA