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Word Count: 282
When sponsorship becomes too big a businessHaving just read the article Let The Hype Begin on 27th february I would like to male a comment on that particular issueAm I the only one who has had enough with all this commercializing on TVI know I know They tell us all the time on TV that sports events would be minimized or even non-existing without commercials but there is a limit to everything And the limit to this has been reachedEvery time tou want to have a good relaxing football match in front of the TV you see COCA-COLA and IBM and all other known brands all over the TV so that it is hard to see the atheletes because of all the billboardsI think it sucksOf course the advertizers should have the oppurtunity to show their colors at sports events but if it was a little but more discrete it would certainly be a lot more enjoyable to see football games on TVAs we all know there will be a unimportant sporting event on TV aka the olympics and already know a year and a half before the Games we are being told who are sponsoring the games Not one but many times a day I hate itAlso to the athletes it is a problem they know that their career in sporting depends on their results even more than earlier because if they do not make any results they will not be having any sponsorships either The pressure on the athelete bcomes tremendous and one little accident can destroy the contract and the link to the money as well as the results
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