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In this book report the book that I read was The Media Monopoly the Fifth Edition This book was written by Ben H Bagdikian who is a Pulitzer Prize-winning journalist and dean emeritus of the Graduate School of Journalism at the University of California Berkeley Bagdikian originally published this book in 1983Author Bagdikian explores the way in which the media fuctions His particular area of interest is the way in which the media is controlled His exploration details various forms of information dissemination including television radio and print both newspapers and magazines His goal is to explore the significance of the meida to us the consumers and to look at how the media outlets themselves functionI read this book because it was one of the requirements I had to fulfill for my Mass Communications 101 class while I was a freshman at Purdue University 2 years ago Another reason I chose this book to review was because I found myself both enlightened and frightened by this book as Bagdikian takes his readers on a historical journey which illustrates the problems caused by the vast changes that have occurred in media ownershipBagdikian begins with the complex question of who owns any given media outlet At the time of his research all major US media sources were owned by 50 companies Ironically Bagdikian predicted that if media mergers were to continue at the then current rate the 50 company figure would drastically drop His prophecy was correct and today only six companies control most of the media outlets The companies that control the media therefore have a vested interest in two things ensuring that the parent company is never negatively reported on and finding ways to plant positive news items about the parent company Bagdikian details several examples in which journalists were fired and stories held simply because the subject was in some way injurious or partially injurious to the parent company And says Bagdikian some of
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