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Competition The E-Commerce Business has become extremely competitive We have chosen to sell two major products that could potentially be seen as competition to each other The interactive business card which we have chosen to sell may one day actually replace the traditional however at this time it is merely taking a fraction of the business away The traditional business card market is established on both the Internet and paper catalog sales while the interactive card is only recently emerging and mainly Internet based At this time we have an established successful traditional business card customer base and intend to introduce those customers to the interactive business cards By increasing the number of clients we can reach by becoming a web-based company our goal is to gain new customers that are interested in the developing market of interactive business cards In both of these markets there is not one established supplier that dominates the market There are several successful businesses that function separately to provide either traditional or interactive business cards Our company will cross sell these business cards with our intention to keep our existing traditional business card clients from purchasing their interactive business cards from our competitors We believe that at this time it is not cost effective to hand out the interactive cards as you would traditional business cards Therefore clients will need both and our goal is to beat the competition by providing one single place where they can purchase both We have chosen two on-line competitors one in the traditional and the other in the interactive business card market For the traditional competitor we choose ABC Advanced Business Cards This site provided general information frequently asked questions samples order forms how to prepare file and other services wwwgapcocom Our site will provide all these features along with the option to create your exact layout online We will also provide a tracking system and the option to purchase directly on-line
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