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How Calvin Klein Uses Sex and Controversy to Sell Clothing

This argumentative essay questions the public reaction to the 1980 Calvin Klein ad featuring Brooke Shields, as well as other "sex sells" campaigns of the 1980-90s (Kate Moss, Bijou Phillips, Mark Wahlberg). The student questions both the company's response and the moral outrage directed at the ads.
PAGES
2
WORDS
517
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This essay received a B by one of Kibin's paper graders. Click here to see what was done well and what needs improvement.

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This essay received a B by one of Kibin's paper graders. Click here to see what was done well and what needs improvement.

More essays like this:

calvin klein
Not sure what I'd do without @Kibin
- Alfredo Alvarez, student @ Miami University
Exactly what I needed.
- Jenna Kraig, student @ UCLA
Wow. Most helpful essay resource ever!
- Chris Stochs, student @ UC Berkeley

View other essays like this one:

Bridget's feedback:

"You are off to a good start, and this current draft does a good job in conveying the situation and your opinion. I encourage you to build out the argumentation, which can be done in a sourced and logical manner while still making use of personal opinion. Some areas that could use more support include the claim that "sex sells"--consider contextualizing this against other ads or media from the time period. Similarly, the rhetorical use of "Who are we..." at the top of page 2 should probably address child entertainment laws (if relevant) or other related topics (the FCC?)--the reader relies on you, as the informed commentator, to guide them through the relevant landscape. Other opportunities could include citing surveys about what teens are actually "always thinking about" as part of your rebuttal to the company's public statement (last paragraph).

The ending paragraph ends rather abruptly on a specific. I recommend using another sentence or two to summarize your final position or judgement in a way that ties up your reaction to both the company's ads and the hoopla."

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