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This report contains the background and mission of Sunsilk This report also tells the product promotion and different branding strategies of Sunsilk Shampoo Marketing promotional activities are clearly covered in this report Finally summary of our research findings conclusions and recommendations are given as to how Sunsilk can improve on its products to better meet the consumers needs11 Reasons for choosing SunsilkWe chose Sunsilk Shampoo to be our Marketing research product as we feel that Sunsilk has good marketing strategies in order to achieve their standing today This is because it is the Number 1 shampoo brand in Asia Latin America and the Middle East It has sales of more than 17 billion a year and they even hold the Guinness World Record for the most number of heads washed and styled in one day Sunsilk also provides variant solutions for different hair care needs and provides a range of product lines that answer to the complete needs of its customers In addition the product mix is also very prevalent as Sunsilk is able to provide various creations of every product that it has in terms of smell usage and other variables With almost 200 years of combined experience in each bottle whether its curl management volume boosting damage control straightening smoothing or colour Sunsilk is no doubt the most frequently used shampoo in the world today12 Introduction Background of ProductSunsilk is a hair care brand primarily aimed at women First launched in 1954 in United Kingdom Sunsilk had become Unilevers leading international shampoo brand Sunsilk ranks as one of the billion dollar brands and are sold in 69 countries worldwide Sunsilk is strongest in Asia Latin America and the Middle East and is the number one hair care brand in Pakistan India Brazil Argentina Bolivia Bangladesh Sri Lanka Indonesia and Thailand Sunsilks mission is to help their customers to take their appearance into their own hands taking positive steps to being more in
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