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Measuring a potential business venture has many aspects which the internationalmanager must be aware of in order to convey the correct information backto the decision makers Being ignorant to any of the aspects can lead toa false representation of the project and hence an uninformed decision beingpassed In order for a business to survive it must grow For growth to beoptimal management must first be able to identify the most attractiveprospective leads The country as a whole specifically geography governmentand financial aspects must be looked at in order to yield the best possiblepicture of the market a company wishes to enter Concentration should beplaced on gathering reliable facts that are backed up by more than one sourceIt is to be hoped that after creating a picture of the market managementsanalysis of the potential business venture and plan of action will be structuredas to avoid losses and to find the most profitable scenariosThe success of the multinational corporation lies on the shoulders of itsmanagement International management and organization-design expert HenryMintzenberg says every CEO has three essential duties direct supervisiondevelopment of the organizations strategy and management of the organizationsboundary conditions Top managements responsibility at and beyond theorganizations boundaries is largely a communication responsibility howeverno commonly accepted model exists for decision execution and assessmentof communication opportunities Within even some of the largest and mostvenerable organizations the process used is haphazard and inconsistentThe Wyatt Companys survey of communications professionals showed that just581 percent agreed that their organizations communication objectives arelinked to business objectives and 833 percent reported that their organizationsconduct no formal review of return on communications investment CEOs mustestablish and reinforce an organizations image in public by viewing eachtarget public as a client by doing research looking at trends and talkingto experts a CEO focuses on selling what the client wants to buy1Finding a country to conduct business in can be a very easy task dependingon if the organizations top management follows the advice of Mr MintzenbergThe way
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