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Word Count: 485
Contemporary design is usually client based The designer usually focuses on the presentation of ideas and statements through the collection rather than designing for any specific occasion Contemporary design is more conceptual because of this I am going to concentrate on the concepts and imagery associated with the idea of modern futuristic clothing As I begin to think about this I will have to consider the client Designers these days rely on celebrities socialites and fashion icons to publicise their clothing For example a lesser known designer could shoot to fame should an A-list celebrity wear one of their creations to a party or premier Recently fashion has seen many designers using recognised celebrities as models in their catwalk shows favouring them over professionals these celebrities possess the high public profile needed to gain much needed publicity Some well known designers such as Alexander McQueen sight celebrities as their muse behind their work This is no new idea glamorous women have always been desirable in the world of fashion almost as if their beauty is an accessory in itself In recent years fashion has seen a change in the attitudes towards beauty and convention Models have become less and less like the glamorous Hollywood film stars and all things quirky have become desirable It seems that personal imperfections are the only real individuality we have in the age where fashion has become accessible to everyone Designers are less concerned with the enhancement of beauty and seem to aim to shock audiences with avant garde creations as catwalk shows become less a collection of clothes and more a piece of theatre Favoured by McQueen Westwood and Hussein Chalayan these designers realise the importance of a catwalk show as often their own label creations are so extreme and conceptual that this is the only way they will become recognised This way even the most way out designs can gain as much publicity as the more conventional celebrity
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