scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 899
Abstract Bausch Lomb presented PureVision about two years ago in Hong Kong Due to some reasons the product was not promoted when it was first launched The sale of this product is unsatisfactory and the management would like to boost the sale by kicking off a PR campaign This PR campaign was planned by linking the planning model and evaluation model Public Relations Roll Bausch Lomb is an eye-health company dedicated to perfecting vision and enhancing life for consumers around the world Its core businesses include soft and rigid gas permeable contact lenses and lens care products and ophthalmic surgical and pharmaceutical products The Bausch Lomb name is one of the best-known and most respected healthcare brands in the world Bausch Lomb launched an innovative brand new product - PureVision - about two years ago in Hong Kong PureVision has passed qualification tests and is certified by the FDA of the United States PureVision contact lenses are uniquely designed and can be worn for up to 30 consecutive days and nights They are safe to be worn overnight and users will not have to cleanse the lenses nor have to take them off PureVision provides not only safety but also effectiveness and comfort to its users With its exceptional benefits PureVision is supposed to be a popular choice for contact lens users Due to the outbreak of amoeba-caused eye infection in Hong Kong when PureVision was first launched not much promotion nor communication were done Now the unsatisfying sale of PureVision among the contact lens market indicates that the popularity of PureVision is rather low in the territory Majority of the target audience is not even aware of the existence of the product For those aware of the product are not willing to try the product due to the lack of product knowledge which leads to the inability to accept the new concept of wearing contact lens overnight The public
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA