scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,590
The newly elected chairman of the American Association of Advertising Agencies Ron Berger one of the most prominent and influential figures in the advertising industry makes an important statement Consumer protection will remain the major rationale for the regulation of advertising in the 21st century False and dece- -ptive ads are unacceptable competitive practices in an era that will test the survivability of many firms Ron Berger Advertising Regulation in the 21st Century The Underlying Global Forces Berger points out that in the competitive world of retail business unfair advertising practices are not acceptable and hence the advertising industry must be regulated with the sole intention of safeguarding consumers Ad executives are devising unique methods of advertising in order to evade such regulations Old is gold is the trend for the advertising industry of the 21st century advertisers are selling nostalgia as a way of making commercials highly persuasive to their audience Nabisco the company that produces Oreo Cookies has always been known for outstanding commercials Yet one Oreo Cookie commercial is perhaps the most memorable First she twists the cookie apart and then this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk immersing her entire hand The camera then shifts to show the childs grandfather eating the cookie in the same manner This advertisement aims at leading the older generations to reminisce about the simple pleasures of their childhood like enjoying a cookie This nostalgic commercial relates to Stephen Kings opinion in My Creature from the Black Lagoon Yet it is parents often discovering goosebumps on their own arms as they rediscover what terrified them as children because what the good horror film does above all else is to knock the adult props out from under us and tumble us back down the slide into childhood 540 King claims that adults long for and are often reminded of their youth especially
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA