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The main strength of Vail Resorts Inc is the stress they put upon ambiance and creating an effective package Vail Resorts have a reputation for quality service all-season excellence and trademark in providing a unique upscale experience to many executives and celebrities CEO Adam Aron seemed to take Vail Resorts Inc and run with it Aron is definitely the strongest asset for Vail having graduated from Harvard in three years and then a Harvard MBA Before coming to Vail Aron had experience in hotels airlines and cruise lines and knew coming to VR would be a challenge It takes a special person to be up to the challenge of a growing business and industry and someone that will last throughout the growing pains Aron has done just that With Arons arrival the ski industry was moving away from the smaller scale resorts run by families and onto larger mergers and acquisitions of other resorts even ones that would provide package deals for all season Other than just a ski industry Vail Resorts which include Vail Beaver Creek Breckenridge and Keystone all in Colorado and Heavenly in California VR also owns 18 hotels 6 golf courses and more than 100 restaurants and shops Breckenridge and Keystone were acquired by Vail Resort Ins in 1996 which resolved much of the competition threats Another of the greatest resort strengths is the fact that most of the Vail resorts are located within 45 minutes of each other which provides the opportunity for the organization to cater to many different type clientele with different themed rooms restaurants and resort facilities One of the opportunities facing Aron and Vail Resorts is that the vacationrecreation industry has changed Aron has been quoted as saying If you run a destination resort company like Vail youre actually programming a whole town Aron wants Vail Resorts to be considered as a cruise on land with a total vacation experience complete with souvenirs This vision has
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