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Personal Selling Situation I will be selling my knowledge of event planing and promotions to advertisers and marketers that may have interests in reaching and surveying specific target audiences My ability as an event planner and concert promoter has allowed me to provide advertisers various effective ways of courting and testing pre-selected target audiences The normal types of advertisers for this kind of event are alcohol companies tobacco companies record companies and clothing companies Fortunately the Internet provides us with numerous new com companies who are avid advertisers that are willing to try different means of advertising and surveying The usual scenario goes as follows I will submit a proposal to a potential client know as the sponsor hereafter for sponsorship of an event planned for a specific pre-selected target audience This particular proposal expresses the many benefits and features of sponsoring a black spring break festival held in Biloxi MS The sponsorship will require the sponsor to pay the amount of requested for the sponsorship to receive all of the added exposure features and benefits of joining this CO-marketing alliance Features and Benefits Exposure to over 30000 young black adults between the ages of 18-28 Radio Exposure in 5 states on the most popular urban contemporary radio stations Exposure in 5 states to major market print media in those states through press releases and conferences Over 100000 hand distributed fliers in 5 states brandishing your company logo as a sponsor Over 10000 posters hanged throughout 5 states Over 100000 mass emails Numerous opportunities to hang corporate sinage around the venue Constant reminders of your sponsorship to the audience through the duration of the event A great place to distribute point of purchase merchandise A arena to use this as a new product test market Ability to survey and test the consumers of this market
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