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Campbell Soup Company CSC was a diversified food processor known for its strong brands and product quality One of its products is produce ready-to-serve soups for customer who is not able to make soup Formerly Campbells products spread all over 3 segments of condensed soups ready-to-serve soups and dry soup and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container The following figure showed the foundation of CSC CSC used its engineering support and diversified production line to support customers with convenient good taste and quality food CSC is a decentralized company its strategy is to diversify its business to product several products and expand its marketing share Something behind the diversified production line used to support its operating system is its CIRT and CCID department Those are charged with process RD product development packaging and engineering systems CSC used production line for its operating system The advantage of it is to reduce WIP among the process and it required high quality and stable operating system to avoid the unexpected shut down Symptom CSC is developing a new product of microwavable soup which is assigned to Plastigon line in the early 1980s However the Plastigon line is taking so long for result Because of this Elsner was assigned to resolve Plastigons technical problems and make Campbells engineering more effective and efficient Problem 1Conflict between organization and development process From the current CSCs product development process of task forces we know CSC would appoint the appropriate engineer from any department in charge of the new process The advantage of this way is more flexible and superior because everyone has the suitable skill in charge of the new process However there is no clear assignment of who is responsible to run this project team That caused nobody took it to be their obligation they actually wanted less and less
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