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Nike Inc 503-671-6453 wwwnikecom is the worlds 1 athletic shoe and apparel seller Nike currently employs 20700 employees with total sales of 878 billion Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years But analysts believe that athletic shoe sales will slow down over the next few years The slowdown will come with the change in consumer trends For instance the younger market is beginning to buy more casual shoes and work boots Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes As a result this is bringing Nike a lot more competition to surpass In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy If Nike penetrates the global market successfully than this will give the company an overall competitive advantage Nike doesnt only sell athletic shoes but a wide variety of sporting goods and clothing They also design develop and market high quality active sports apparel equipment and accessory products Their huge lines of products are designed for just about every sport in existence Their products are made for men women and children of all ages Nike has 20000 retail accounts throughout the U S using independent distributors and also has contracts with 110 other countries The company also has agreements with Internet companies and subsidiaries Nike Inc has many retail outlets around the world including their famous outlet NIKETOWN located in major cities NIKETOWN gives customers the experience to become more educated on the companys goals and objectives for their products The store educates its customer while at same time entertaining them too This store gives customers a chance to become more brand loyal to Nike Inc Over the years Nike has gained an enormous amount of consumer awareness that they have eliminated the company
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