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I propose not a new product but a new marketing strategy A popular brand associated with Unilever is Ponds Ponds is a strategic business unit that deals with skin-care products I propose to begin a marketing campaign that will increase their revenue by as much as 50 with absolutely no change to the products in their line The following is a break down on how I plan to do thisBefore getting into this miracle marketing strategy we must understand Ponds competition more specifically the new competition in the market they are breaking into Currently their competition would include Noxzema Neutrogena etc The competition I will be focusing on in this new market is Oxy and Clearasil I visited Oxys as well as Clearasils web sites at wwwoxyoxygencomproductswashhtml and wwwclearasilcomhomehtml respectively I found that the product lines of the three companies are astoundingly similar Ponds skin care products include Overnight Blemish Reducers Deep Pore Scrub Clear Solutions Pore Clarifying Astringent etc Some of Oxys products include Multi-Action Astringent Acne Treatments Cleansing Pads and Shower Gel for Face and Body Clearasil has these same products with different names So what is the difference between Ponds Oxy and NoxzemaFirst judging by the web-site Ponds target market is Generation Y women although I have personally seen the products in the bathrooms of Generation Xers as well as Baby-boomers Generation Y women make up 30000000 of the nations population There was one subtle but costly difference for Ponds Oxy and Clearasils sites were not directed at a specific gender but all of Generation Y Ponds Noxzema and Neutrogena currently fall into the same category of marketing strategy Generation Y women This current strategy cuts their possible customer pool in half That means 50 less possible revenue So how does Ponds go about doubling its target market as well as revenueI believe Unilever specifically the Strategic Business unit Ponds could greatly increase sales by expanding their target market from young women
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