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1 Introduction 11 Purpose The purpose of this report is to analyze the car manufacturing industry in Australia and discuss the competitors using Porters and Kotlers theories Particularly this report will discuss Ford Australia and evaluate its strategy and discuss issues that Ford has already had and Ford could use to gain a competitive advantage in the future which will be related to Kanters New Wisdom and Day and Wensley Framework 12 Background The car manufacturing industry in Australia has grown well in the past few years with trend in Sport Utility Vehicle SUV model Thus some car manufacturers start to focus on SUV such as Ford Australia has released Territory SUV in June 2004 which has gained success in the market and some issues will be discussed more in this report 13 Scope Because the car manufacturing industry in Australia can be seen in many perspectives this report will only discuss the industry using Porters Five Forces Model and the competitors using Kotlers market positioning classification and also use Ford Australia to analyze its strategy and issues to compete in this industry 14 Methodology Types of data that were collected for this report include some textbooks hard copy journal articles and some information from internet 15 Assumption This report assumed that all data that have been collected were true at the time of this report being written or at the time when the sources of data being written 16 Plan This report plans to discuss the car manufacturing industry generally and will be continued with discussion about Fords strategies to compete and also using value chain analysis to illustrate how they have implemented their chosen strategy and identify some issues that Ford have used and could use to gain a competitive advantage in the future 2 Overview of the Australian Car Industry The Australian passenger motor vehicle PMV industry consists of four car biggest manufacturers Toyota Holden Ford and Nissan see table below and
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