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1 Marketing research11 Market Size of the market The size of the market is large - the whole car industry world-wide with multi-billion pound worth of value Below are some of the car manufacturers today Acura Alfa Romeo American Motors Audi British Marques BMW Bricklin Bugatti Buick Cadillac Chevrolet Chrysler Citroen Daewoo DeLorean DeTomaso Dodge Eagle Ferrari Fiat Ford General Motors Holden Honda Hyundai Infiniti Isuzu Jaguar Jensen Kia Lada Lamborghini Lancia Lexus Lincoln Lotus MG Maserati Mazda Mercedes Benz Mercury Mitsubishi Nissan Oldsmobile Opel Peugeot Plymouth Pontiac Porsche Renault Rover Saab Saturn Skoda Studebaker Subaru Sunbeam Suzuki TVR Toyota Trabant Triumph Tucker Vauxhall Vector Volkswagen Volvo Market structure The type of marketing in which we are concerned with can be categorised as industrial marketing This means that we are making specialised products that are sold to car companies and manufacturers rather than the general public The obvious reason for this is that the product is assumed to be fitted onto cars by engineers only Industry outputBelow is the statistics on car production This information is required as we need to identify growth potential which is the key to find a new opportunity A growing market is where prices and margins are higher and therefore more desirable Mode of transportThis research covered travel patterns among London passengers Travelling by car comes first with a share of 49 and bus usage follows with 19 This is shown belowSource London Transport Household Survey12 Product Factors that may affect demand for the product Demand for this
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