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1 Introduction 2-3 paragraphsHighlight the single most noteworthy insight you gained from yourresearch and provide an overview of your paperGoogle has been one of the most popular significant easily accessibleweb-based search engines since its creation -interlocking with other corporations even government - how it willinfluence on governments federal policy Not only about the economicpolicy but also related to its business industry -advertising revenues-biased search engines2 Conclusion 1 pageEmphasize two or three key points about the company from a criticalperspective What do you want the reader take away from your paperGooglization biased search results privacy issues antitrustissueclearing out its competitors out of market by buying them outincreasing dominance harm for consumers Google shopping Googlepromote its own services within search results ex google searchyoutube-Antitrust issues Googles own maps product is raising potentialantitrust concerns An acquisition of Waze an Israeli company formobile mapping The biggest problem is that search engines like Google skim only thethinnest layers of information that has been digitized Googlesinnovation and success as a search engine rests on the fact that itsunderlying technology gathers data at lightning speed on the number oflinks between pages rather than the acutla pertinence of contentrequested So a Google search becomes by default a sort of popularityvote where the number of links far out-weight content in retrievalalgorithms Google is not much different than other major mediaoutlets residing smugly in the middle of a disquieting trend towardconsolidation of information managed by the few at the expense of themany where diverse radical voices are often stifled Paidplacement - most of the major commercial search engines have beenshown to accept corporate funds to place paying sites at the top of hottopic search retrievals We wont know which sites paid for placementand which didnt into a google world Washington Post Dana Milkbank 5709 complained that Google iskeeping the lions share of ad revenue before directing readers tonewspaper sites - as if its unusual for a website to keep its ownadvertising revenue Consumer Watchdog
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