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Media Drinking and Its Influence on Todays Youth The use of alcohol is an overpowering issue of our society It is used in religious ceremonies during socialization and its presence is seen everywhere Alcohol comes in many forms such as beer wine and hard liquor Its use has been praised denounced accepted and outlawed in the last century alone Many admit that it is a problem and how widespread and dangerous it is but no one really wants to address the issue of alcohol and the media The root of the underage drinking problem is the media with its television shows advertisements and overall irresponsibility in portraying drinking as glamorous The increase in underage drinking is a direct result of the medias influence on young people today Television shows and movies link drinking with sociability physical attractiveness success romance and adventure They are able to do this by associating alcohol with attractive and famous people having fun while drinking These shows portray drinking in situations that are potentially dangerous They involve drinking alongside driving or water activities such as swimming boating or playing on the beach Teenagers watch these programs and they want to mimic what they perceive to be fun and acceptable When teenagers go to the beach they bring along their favorite drink to have more fun After they pass that big exam they crack open their favorite beer to celebrate They see these actions on television and they are influenced by the glamour of it all They dont consider the ramifications that drinking has on their lives Its not just the content of the television show that influences the youth today A large portion of a television program is its commercials The commercials are colorful loud entertaining and feature super models Hollywood stars sport stars and rock stars These people are role models for todays youth and todays youth look to
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