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Situation Analysis Iridium is a branch of INFOSAT a company that offers communication systems and products that are very technologically advanced Some of these products and services include SkyCom Digital Video SkyMessage and Video Conferencing INFOSAT has installed satellite systems across the globe in remote parts Africa Southeast Asia and North Central and South America They provide creative communication solutions for travelers and people living in isolated areas so that their customers never have to feel cut off from civilization The branch of INFOSAT known as Iridium will be introducing their service to the market in September of 2001 This service will allow users to call anywhere in the world Iridiums service first came out in the early 90s but it went bankrupt in 1997 During this period of bankruptcy Iridium continued to provide service for the US Department of Defense Iridium through the help of its investors has been able to climb out of the fin ancial debt they put themselves in Iridium will be marketing their service globally Their target market will be global travelers with power and wealth Environmental Scanning Right now Iridium faces many challenges especially with the recent change in political administration Many people are uncertain of the new changes that the Bush administration will make During this political transition period we have seen a great decline in economic activity Also the recession that we are currently experiencing has brought about a consumer spending slowdown People are spending less on non-necessities like new cars and computers This may seriously impact the ability for Iridium to sell a high-tech satellite communication cellular service The US recession has also affected the economic health of other countries With our slowdown in spending fewer products are being imported into the US which means less revenue for countries that have been exporting goods to us Tourism is being affected globally by our slowdown in spending People are traveling now mainly for business and not
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