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An average business essay not really economics Approx 2200 words Well structured lacked on focussed factory concepts Enterprise Entrepreneuralism Bridgetown Newsagents - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a Mini-Mart service The Mini-Mart side of the business is franchised from Dillons to a registered partnership Mr Charles Pettifer and Mr Marc Devis Full services are provided in the shop a paper delivery service is also available along with the full complement of groceries fresh sandwiches confectionery videos cigarettes and alcohol etc The newsagents is located in Stratford upon Avon on the Birmingham road approximately half a mile from the town centre and situated within a very residential area Tescos are the immediate traders to the newsagents Nine years ago the newsagents was expanded with the intention of providing the local inhabitants with a friendly convenient service Lack of competition at the time provided excellent stability and potential for expansion which was enjoyed until two years ago when a superstore was opened nearby offering a major threat to business Business growth structure strategies and competition are to be addressed in the following document Entirety of information sources and research are obtained from two years part-time employment at Dillons newsagents Growth of Dillons In 1988 Dillons employed Mr Charles Pettifer as the operational manager from this date the shop solely provided newspapers and magazines for approximately eighteen months During this period Dillons were developing their own Mini-Mart theme and as such decided to expand the facilities to supply a range of groceries and other common consumer goods as well as the usual news literature The shop opening hours were also increased from the regular evening licensing hours of 530pm to a more substantial one of 11pm At this point Mr Pettifer decided to take on the shop franchise offered by Dillons with the help of a silent partner Mr Devis
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