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Strategic Analysis Assignment BMW Automobiles Submitted by 80061516 On 28 November 2003 Brief introduction to the automobile industry in 2003 In 2003 International automobile markets reflected varying economic conditions The performance of a number of European markets fell short of expectations In Germany in particular the on-going political debate created a mood of uncertainty for consumers with a consequent negative impact on demand The global car market is facing decline in 2003 led by market falls in North America and Western Europe However other regions of the world - led by East Asia - are seeing further car market expansion this year In 2004 projections for livelier economic growth underpin the resumption of car market growth in Western Europe and North America However the trend towards an increasing share of global car demand being accounted for by emerging markets will continue The decline is brought about by lower car demand in North America and Western Europe both relatively mature car markets that have been adversely impacted this year by high energy prices and fragile consumer sentiment The automobile industry is becoming more and more competitive with 6 major Groups which have been formed in the last 3 years From the table below we can see who these major Groups where in 2000 and what they where aiming for Source PriceWaterhouseCoopers These are the Groups with which BMW will have to compete in the years to come and form a particular threat because of their dimensions Strategic Analysis for BMW 61656Strategy defined Strategy is a perceived pattern in actions past or yet to come It is a label applied to patterns in action 61656How do we evaluate a strategy Strategy evaluation requires a consideration of both current and likely future results against the resources committed
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