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Source Personal experienceSummaryI am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness I will be drawing upon my experiences as a consumer and working in a retail environmentCommentsNo one fulfills your corporate philosophy or promotes your products and services more than your employees They are like ambassadors representing the United States when the president can not be there in person You need them to act on your behalf when dealing with customers If the customers arent treated well once in your store or business what good does it do to use marketing to get them into your store or business You also have the problem of each customer who was treated poorly telling other people about their bad experience with your company This might not seem like a big deal but it is and its even worse when people are telling others how great your competitor treated them Ive had a few experiences where I have felt that I havent been treated properly or fairly by store employees Most of the time Ive been able to find another person to help solve my problem and I was able to walk away a satisfied customer There are some instances when I have consciously went to a competing business because of the way I was treated I know I am not the only person who does this so I feel it is very important to have a work force that helps market your products by being friendly and knowledgeable This will prevent customers from turning away from your products and services Ask your workers if they would recommend your product or service to their family and friends If your people lack confidence in your company you need to find out why and fix it You want them to be proud to use your product or service so they can convey this feeling to the
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