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The company selected for this assignment is named Topbody which wasfounded in 2013 by Sascha Bauer whom we have interviewed last week inhis office in ViennaThe firm was established as sole trader and is specialized in dealingwith sport foods food supplements and sport clothing The majority ofthe customers are private and a few of them are commercialThe venture consists of one unit shop and Mr Bauer currently has noemployeesThe product range of Topbody is quite small as the firm is tradesprimarily vending sport foods and only trades the products the storeowner is convinced fromThe self-employed manager was formerly employed as a salesman in thesame industry and also worked as a fitness trainer in a fitness studioHe was very fond of his job as sports plays a significant role in hislife but he always strove to be somehow independent and to be his ownboss After several years of employment in the fitness industry he wasconfident to have acquired enough experience to turn his hobby - hispassion - into a careerAt this point it should be mentioned that his family and relatives ofthe owner were not supportive since they considered self-employment asa precarious undertaking Nonetheless the business man was able toestablish his company by making use of his extended informal networkwhich he created during his previous employments and his spare timeactivities Mr Bauer was able to adopt the hiring contract of the premise from aformer colleague This fact was rather important as he said that hewould have never established a company making use of debt financebecause this would create financial obligations which are likely toaggravate the financial position of the company rapidly Furthermore the new business owner had the possibility to inherit thefurniture as well as some products from the former shop owner at verylow costsCurrently Mr Bauer is primarily obtaining his goods from one supplier He stated that this enables him to build up a strong relationship withhis supplier which would bring him considerable advantages in
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