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According to the successful operation of the existing business healthy portion is considering to expand its scale Basing on the SWOT analyze this article would elaborate three possible business development scenarios namely expanding business only focus on local market acquisition another new products or the concentrate companies and geographic expansion These scenarios would combine with some product development strategies which are expanding product line and product differentiation strategy Meanwhile this article would illustrate the most suitable business development strategy in detail From SWOT analysis the weakness of Healthy Portion is inadequate financial supports due to the characteristics of small business Juul 2011 such as less security low revenue Ingram and high degree of uncertainty Fillis and Wagner 2005 Specifically when the business wants to expand their scale they need to hire more employees have more production lines improve efficiency and effectiveness moving from small stores to shopping malls or establish subsidiaries in another place Consequently enough capital is indispensable in business development However as a small business it is hard to find stable financial cooperators or supporters therefore the growth of their business might be impeded With regarding to the strength of Healthy Portion because it just a small business at this stage the flexibility and the proprietorship attributes could be considered as their strength Since there are only few employees and managers in Healthy Portion the owner of Healthy Portion could well control the operation of the business Furthermore the profits of operating this business are all directly flow to the owner therefore the owner could maximize the amount of money used to expand the business without allocate the profits to other shareholders Furthermore as for the development opportunities of Healthy Portion the increasing warm and extreme weather in australia news could become the potential external opportunities for Healthy Portion The beverage which Healthy portion has sold is manly demanded during the warmer months of the year Since the weather in Australia tends to
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