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For this writing assignment I have selected Digital Camera Industry which is a somewhat new industry and its roots derive from Photographic Equipment Electronics Industry Here I plan to examine the innovations that occurred since the year 2000 and determine which company or companies have innovated and what their impact has had on the industry Also I will talk about entry barriers to this market and major product differentiation campaign Welcome to the new millennium As you have noticed many innovations rolled in as we entered the new century one of them being a Digital Camera which is currently a hot item and is on everyones wish list Before I go into details let me first tell you about the Photographic Equipment Electronics Industry In late 1800s and early to mid 1900s people used still film cameras that developed only black and white photos In the mid to late 1900s color photography dominated the market and in late 1980s the first instant color photo camera was developed by Polaroid All these innovations were great but it doesnt come close to what was developed in late 1990s and boomed in early 2000 the invention of a digital camera Yes its true that the good quality digital camera is expensive but thats just one of the things consumers have to think about in buying this luxury item According to 2000 statistics Sony Olympus Canon Fuji and Kodak which are the market leaders capture about 65 of the digital market industry Sony alone the market leader had 35 of revenues In early 2002 the same five companies accounted for half of the total market thus we see the fierce rivalry for digital cameras We clearly see what has happened new entry barriers primarily from Asia and Europe happened during these two years and they have made the market for digital cameras very competitive In 1997 to most people the digital camera was something away in
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