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Word Count: 3,446
Whether driving through the city on ones way to work sitting on the couch watching television or sitting in ones desk researching the web it is undoubtedly certain that everyone is exposed to advertising Everyday Regardless of the fact that the human race fails to become aware of how much of a role advertising plays on a day to day one has grown accustomed to cope with these while at the same time regarding every bit of these as true The media itself places a significant amount of attention on advertisements misinterpreting reality Throughout the years it has become evident that our race has grown to be controlled by the misinterpretation that advertising has created with the use of media this being proven in numerous scholarly sources and cultural artifacts Scholars Jerry Olson and Philip Dover address these facts through the context of an experiment in their journal Cognitive Effects of Deceptive Advertising In it they discuss and present a behavioral definition of deception and display the ways in which advertising industries lead the audience into believing something that is not necessarily true in order to gain an advantage They start forth in an interesting way to empirically determine whether a given advertisement is misleading one must first have a clear definition of what constitutes having been misled Olson and Dover 29 It makes complete sense that in order to fully comprehend that one is being deceived it is primarily required to comprehend what exactly is being misrepresented Therefore if one is unable to accurately make note of how they are getting tricked the audience the human race will further continue on getting fooled The created advertised deception has various effects in cognitive states including brand beliefs attitude and purchase intention Previous reviews of attempts to define deceptive advertising is identified in two general approaches One of these focuses on consumer judgments of the deceptiveness of the ads In their experiment the scholars incorporate
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