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Word Count: 1,501
The largest money-making industry in the United States today is advertising During events such as the Super Bowl companies pay large sums of money in return for thirty seconds of air time Advertising is the act of promoting a product by informing the public of the products worth As America progresses the need for advertisement progresses as well Companies must compete with one another in order to gain success Television is the strongest medium to advertise in and also the most expensive Every time we turn on the TV we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands Every year each typical American watches 1550 hours of TV and 100 TV advertisements The television media has a bigger advertising cost than the other medias as it provides visual images and reaches a wide range of audience Sellers of everything from computers to detergents believe that advertising is essential to the product Advertising is designed for one purpose - to sell It is becoming a major part of mass media An excellent advertisement will create a deep impression on its potential customers through particular techniques With declining television audiences in the US the Super Bowl is the one event that can guarantee advertisers the most eyeballs for their dollar Each year the network hosting the super bowl brings in large revenues for thirty second slots of advertising and advertently each year the costs for a thirty second slot is being manipulated by these networksAs Ray Warren the managing director of Omnicom Groups OMD is quoted as saying The Super Bowl is bigger than televisionThe game is a national holiday Its the only place to put 100 million people in front of a commercial Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during normal prime time programming The Super Bowl is the one day of the
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