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Word Count: 901
Advertisement A notice such as a poster or paid announcement in the print broadcast or electronic media designed to attract public attention or patronage This definition is where the problem begins nowhere in the definition is anything along the lines of ethics mentionedIn many cases it is still unclear to some on what is and isnt allowed in the world of advertisement Business seeks profit and to do this it must persuade us to want what it has to sell How far would you go to benefit or create a profit for your company It is natural for us to throw aside all ethical concerns for the time being simply to gain any competitive edge or in many cases some form of a profit Many companies provide us with false claims and deceptive advertising They make claims in their advertisements to sound appealing but when required to prove this claims they fall short It is crucial for companies to be able to perform the promises they make in their advertisements Advertisements must not contain inaccurate or deceptive claims statements illustrations or representations either direct or implied with regard to a product or service 821 1 Accuracy and Clarity It is not difficult to find ads that do not live up to this if we were to watch TV for an hour it would be quite common for us to see an ad presenting us with some form of deceptive advertising In some cases it may be blatant and in others it may be hidden in the fine print No matter what method they use companies are succeeding in getting buyers to want to buy more of their product It is difficult to define what is ethical and what is not There is a grey area associated with this issue and many people have different feelings on ethics Whether it is the way we were raised their religion or other underlying reasons we all seem
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