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Word Count: 515
When reviewing advertisements over a twenty-four hour period one notices that there are a variety of weasel words and different tactics such as unfinished words and personification used to persuade the consumer to buy a certain product Weasel words are words that appear to make a claim for a product but in actuality they dont In this paper I will analyze newspaper advertisements and show how these tactics are used to mislead the consumer In an advertisement for Pantene Pro-V shampoo and conditioner the advertisers use the weasel word transform The ad says Transform your hair in just 10 days This advertisement is saying that if the consumer uses this product everyday then it will transform your hair Your hair wont just get better but it will completely transform in just ten days It will change from bad and ugly to beautiful and bouncy This advertisement is very misleading because it makes the consumer think that if you do not use it for ten days then a transformation doesnt occur and the consumer has been mislead Your hair cannot be transformed it must make a gradual change A second advertisement that does not say much is the Nike advertisements The type of advertising that Nike is known for is unfinished words Nikes most famous advertisement is the slogan Just do it What is the consumer supposed to just do Nike uses this tactic because this tactic counts on the consumer finishing the slogan such as just do it and buy the new pair of Nike shoes Not only do they unfinished words but they also join the advertisement slogan with powerful visual images Another example of a company using unfinished words as a form of advertising is SuperCuts In a recent newspaper advertisement SuperCuts used the phrase look good This is a very subjective advertisement because the word look has no specific meaning By using the word look the advertisers are depending on the consumers
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