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Advertising An Inescapable Yet Rude Aspect of Todays Society Advertising is perhaps the most pervasive aspect of todays society You cannot escape from it Ads hold us captive as they are broadcast on television and radio printed in newspapers and magazines and books and half-minute-long ads are expanded into whole infomercials Products and movies are plugged on talk shows Billboards line every interstate and state route And only a few years ago Space Marketing Inc developed a system that would project a mile-long reflective billboard into space This billboard would beam back light so that every person on Earth could see a corporate logo the size of the moon Mazur 36 a truly unavoidable advertisementProduct marketing has come to such an extreme that many companies now use stealth advertising Mazur 36 These are ads that are hidden or strategically produced and placed so that they do not appear to be endorsements so that the consumer either is taken by surprise or does not even recognize it as a commercial These can be found on the floors of supermarkets on Public Broadcasting PBS Television and in the curricula of public schoolsOne of the most widely-used forms of stealth advertising is paid product placement in movies and television shows Sometimes the company dictates the exact use and scene for their product ET eats Reeses Pieces and Rocky eats the breakfast of champions The actors in Home Alone use thirty-one different brand-name products throughout the movie When product placement is taken to extremes the movie becomes a flop Mac and Me is one long specially-devised scene Mac features an ET-like alien who lives on Coca-Cola and a birthday party at McDonalds where everyone drinks Coke while Ronald McDonald sings the companys theme song Mazur 39Stealth advertising is often employed when companies experience a drop in sales and often a symbiotic relationship between two corporations where both businesses reap the rewards McDonalds and other fast-food chains use stealth advertising
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