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By Belinda Jacobs10LMFMiss Manaru301203 Coursework 2 Aims Objectives and Stakeholders Every business has various aims and objectives in order to judge their performance and success The objectives are specific while the aims are more general Aims These express the long-term intention of the organisation to develop in a certain way Their purpose is to create a common vision with everyone in the organisation The corporate aim is effective because it recognises what lies at the heart of the organisations success Objectives These are the smaller targets which must be achieved in order to fulfil the companys aims Objectives motivate workers to strive towards the organisations shared vision For example - the aims and objectives Tesco of are Aims - To increase sales and maximise profits Objectives - To increase nationwide sales by 6 in the next year The Aims and Objectives of my Business will be To be successful and make great profits To fill a niche in the market To have international brand recognition Constant expansion of the business To increase the number of different shops I sell my products to To produce an extra range of modest smart and evening wear To combine pleasure with work To become a leader in the fashion industry I chose these aims and objectives because I want to have an internationally successful business I would like to satisfy my customers and produce world recognition of my brand name addiction Because of my interest in fashion I would take pleasure in my work and receive good profit I decided to design an extra range of smarter clothes for people who like for example higher necks and longer sleeves Religious people find it hard to buy modest eveningwear so I decided to fill the gap in the market for this type of clothing Mission Statements These are aimed at all stakeholders
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