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1 Factors influence the organisation of Amazoncom Every organisation is constantly influenced by economic and social factors such as change in competition customer confidence religious education and the business law Amazoncom as an organisation has always been facing these influences in business environment However there are some major factors which significantly influence Amazoncom lead the company to success Obviously technology has been the most important factor that influences Amazoncom in particular the rapid increases in Internet usage and IT technology As people become more familiar and comfortable with new features of technology they are able to do business over the Internet and extract the value for them and share it with other customers Customers are able to locate the book they want quickly with a few clicks of the mouse and they are also able to read opinions about the book from other customers Furthermore a website from Amazoncom can carry millions of titles without worrying about the space meanwhile physical book stores limited by space to the number of titles they can carry The idea of a customer-based company has also driven Amazoncom to its success this management idea has been adopted well by Jeff Bezos the founder and CEO Amazon Group since the beginning of the business Bezos once said that I told people to be terrified but not of our competitors be terrified of our customers Theyre the ones that send us money Amazoncom has focused more on its customers instead of the production process and this makes Amazoncom significantly different from a traditional business According to Bezos excellent customer service is the thing has built the most intrinsic value for Amazoncom Total knowledge of its customer getting to know the customer better and better Amazoncom made knowing who was buying its books a priority Therefore Amazoncom took advantage of the fact that no one - neither publisher nor bookstore - in the traditional linear chain knew anything about end users
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