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Word Count: 617
The advertisement I have chosen to analyze was created by Dodge to promote their new 1999 Dodge Neon car The ad is a two page fold out with the first depicting a bright yellow flower with a few petals broken off The caption reads How do I love thee Let me count the ways The inside fold out section shows a Dodge Neon in the foreground with many bright yellow flowers in the background It is my conception that this ad works in two separate ways to convince the audience to buy their product The first way in which the ad works involves the captions The audience Dodge assumes must have been preconditioned by society to recognize the she loves me she loves me not flower petal counting This allows Dodge to play on this preconditioning by first depicting the picture of a lone flower what the audience is used to associating with the idea and providing the caption The next page adds some humor and thinking to the system by showing many flowers thus giving the reader the idea that every petal is a reason to love the 1999 Dodge Neon The second way in which this advertisement works is by associating the car with the flowers in the mind of the reader In our society we are naturally conditioned to accept flowers as peaceful calming attractive and enticing Associating the car with the flowers by placing the two together in the same image essentially associates these qualities of flowers with the car thus making it seem peaceful calming attractive and more desirable In this way the ad conditions the audience to see the car as possessing the redeeming qualities of the flowers thus promoting Dodge cars and perhaps their serenity The target audience of this advertisement could be anyone but due to the nature of the product it is most logical that it was directed at adults of driving age who could
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