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An Exploration into the Expectations created by Different Magazine Covers Magazines are a very widespread and popular media - read by hundreds of thousands of people across the world Why are they so well liked universally This could be for a number of reasons firstly magazines cover a broad spectrum of topics- there is something for everyone This spectrum can be split up into two different categories Special Interest eg film or music publications or General Interest magazines eg FHM People may read them therefore in order to obtain relatively up to date knowledge on a subject of their choice The second reason why could be the way they are displayedmarketed specifically for a pre-determined target audience The first main focus point of magazine is always the front cover So it is not really too surprising that they are designed to attract and create expectations in the consumer I have decided to examine a collection of different covers which are targeted at people of differing age andor gender in order to see how each creates the expectation in the buyer that makes them purchase it The first on my list is Empire a magazine Published by Emap Elan Limited one of the biggest publishing companies in the UK This film magazine appears to be aimed at young teenagerearly twenties male audience due to the placing of an attractive woman Jennifer Lopez - an actress as the central focal point Here it seems that she is not wearing very much behind the musical instrument she is holding Focus of the male gaze - possibly Empire is constructed in such a way that you first notice the large bold red title of the mag Then your eyes are drawn down Jennifer Lopez in the middle of the page towards the sub-heading JENNIFER LOPEZ heavenly creature Most of the text on the cover follows the same graphological features It is in a white
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