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Apple Computer Inc whose humble beginnings were borne from two high school friends Steven Wozniak and Steven Jobs is now based in Cupertino California and is a Fortune 500 company The company began in 1976 when Wozniak designed what would become the Apple l Apple Computer 2005 Apple Computer Incs principle activity is to design manufacture and market personal computers and related personal computing and communicating solutions The products are for education creative consumer and business customers The personal computing products are desktop and notebook personal computers related devices and peripherals networking and connectivity products and third party hardware products The principle software products include operating system software application software Internet software integration and services Today computers are still a very important part of the Apple Company but music-related products are at the top of Apples list The company scored a hit with its digital music players iPod and online music store iTunes Other products include servers Xserve wireless networking equipment Airport and publishing and multimedia software Apples personal computing products accounted for 79 of the fiscal revenues in 2002 and the software and services accounted for the other 21 Apple Financial 2006 Strategic planning involves making decisions about an organizations long-term goals and strategies These plans have strong external orientations and cover major portions of the organization Senior executives are responsible for the development and execution of the strategic plan even though they usually do not formulate or implement the entire plan Bateman 2004 Successful companies have been diligent in the planning of the organizations long-term goals and strategies and have targeted results needed for long-term survival value and growth Apple Computers beginning years were mostly reactive to the fast-paced and rapidly changing computer industry however they have re-invented themselves time and time again to remain highly competitive in this market This essay will discuss the strategic planning of Apple Computer Inc relevant to its strategic planning and influences affecting its planning The essay
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