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What direct marketing efforts would you recommend to Avon Who would be the target market What range of products would be sold and how would those products be offered What other specific price distribution promotion and product mix strategies and tactics would you propose and whyWhen I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs This is actually what most people think of I believe Avon is a extremely well-known company but this does not mean it doesnt have its problems During the 80s Avon has had its shares of negativity debt reaching -400 millions but since then has bought itself up again and now into the 21st century it is trying many different options to increase sales which have barely climbed in the last four yearsThe direct marketing efforts that I recommend Avon make are to definitely focus on television advertisement commercials like they did in the early 90s To be honest the only advertisement for Avon I know of or only recognize are the print ads in magazines Having television ads would make people more aware of Avon than they already are It definitely would linger in peoples minds more than just seeing magazine ads Print advertisements should also increase in number and be published in different magazines ranging from teens to woman with products being advertised that are targeted to that specific group Telemarketing can be help but I do not think Avon needs to focus on this Maybe having telemarketers calling during holiday seasons offering a free holiday catalog or even just calling year round asking if consumers have an Avon representative or if they wish to receive a free catalog and have a Avon representative in their area contact them Avon has used this method in the past but this method might be expensive and not yield much profit since you are not actually taking orders during these phone calls
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