Ben & Jerry's Marketing Strategies: An Analysis and SWOT

This analysis of Ben & Jerry's takes a look at marketing challenges, competition with Häagen-Dazs and other similar companies, and future growth after taking hits in the mid-90s. A SWOT analysis notes the pros and cons of their niche market and image, related to the influence of the founders.
PAGES
7
WORDS
2,639
About this essay
Generating Preview...