scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,446
TABLE OF CONTENTS INTRODUCTION PART ONE I The company Research In Motion RIM II The product III The country France 31 Political 32 Economic 33 Social 34 Technical IV The risk assessment 41 The technologial french market risk 42 The legislation risk 43 The international competition risk 44 The rating PART TWO I The market entry plan 11 Corporate ans strategies marketing objectives 12 The market to be entered 13 The market entry alternatives II The operational plan 11Detailed Target market 12Market positionning 13Management implications CONCLUSION INTRODUCTION The aim of this essay is to analyse and explain the Blackberrys launching in France Indeed mobile email access has been a longstanding challenge for most organisations and people who are always on the go In order to allow remote access to business and personal email mobile professionals and IT departments have been forced to live with an imposing range of technical issues workflow interruptions and significant costs Now theres a better way the BlackBerry wireless communications solution is designed for all types of mobile professionals in order for them to access their business and personal email remotely without the need to dial up BlackBerry handhelds also offer an integrated phone so the professionnals can deal with all their communications from one compact handheld In order to understand the lauching of the Blackberry in France an analysis of the country and the different methods will be used by the Research In Motion Company should be done PART ONE ITHE COMPANY RESEARCH IN MOTION RIM The Blackberry was made by the Canadian company Research In Motion RIM which is founded in 1984 and based in Waterloo Ontario RIM operates offices in North America Europe and Asia Pacific The company is a leading designer manufacturer and marketer of innovative wireless solutions for the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA