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good for marketing class - Burger King is a reliable burger company which has had its ups and downs In 1974 it came out with a slogan of Have it your way and at this time it also had a 4 market share Burger Kings idea was to have the customer have their burger done their way rather than a standard burger In the early 80s Burger King was trying to keep sales growing so they had to keep changing their advertising In 1982 Battle of the burgers and Arent you hungry for a Burger king now were the slogans used In 1983 Broiling vs frying and 1985 The big switch All these ads throughout the years helped increase market shares from 76 to 83 from 1983 to 1985 Search for herb was a slogan used by BK about a person that has never tasted a whopper burger this campaign was supposed to increase market share by 10 but in reality only increased it by 1 it was a disaster In 1986-1987 this is a burger king town and best food for fast times brought a lot of attention to the company In 1988 We do it like you do it was used often but a year later they came out with two new slogans which confused the customer In 1989 Sometimes you gotta break the rules and BK tee vee with MTV and Dan Cortese with I love this place This was another huge setback for BK because people on the go and parents found this ad loud and irritating BK at this time has failed to establish a solid image that would differentiate it from its competitors Ads if anything only confused consumers as to what advantages BK offered In 1993 it had a market share of 61 were McDonalds had 156 and BKs sales were growing slower than its rivals Failed advertising campaigns werent the
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