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Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world The first operator of the company was Dr John Pemberton and the current operator is Roberto Goizueta Without societies help Coca-Cola could not have become over a 50 billion dollar business Coca-Cola was invented by Dr John Pemberton an Atlanta pharmacist Dr Pemberton concocted the formula in a three legged brass kettle in his backyard on May 8 1886 He mixed a combination of lime cinnamon coca leaves and the seeds of a Brazilian shrub to make the fabulous beverageCokeMANIA Coca-Cola debuted in Atlantas largest pharmacy Jacobs Pharmacy as a five cent non- carbonated beverage Later carbonated water was added to the syrup to make the beverage that is know today as Coca-Cola Named by one of Pembertons close friends Frank Robinson also penned the famous Coca-Cola logo and its unique script In addition to the early history of acquiring its name the Coca-Cola Company traded several hands While living Dr John Pemberton sold a portion of the Coca-Cola company to Asa Candler then after Pembertons death Candler bought the remaining portion of the company Candler acquired the whole company for only 2300 and became known as The Man Who Taught Coca-Cola to Walk Coca-Cola Candler accomplished great achievements as owner of the company On January 31 1893 the famous Coca-Cola formula was patented He also opened the first syrup manufacturing plant in 1884 His great achievement was large scale bottling of Coca-Cola in 1899 In 1915 The Root Glass Company made the contour bottle for the Coca-Cola company Candler aggressively advertised Coca-Cola in newspapers and on billboards In the newspapers he would give away coupons for a free Coke at any fountain In less than 10 years Candler had increased the sales by
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