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Companys philosophy Their vision is to design a user friendly device that can be used by the most common man Build a platform that provides for unique functionality expands possibilities and offers flexibility and personalization for consumers and developers alike Keep it small simple affordable and connected Those are the principles that inspired the creation of the Visor Problems Legal issues oLawsuits filed by NCR against handspring and palm for infringement of two 1987 patents Bargaining power of suppliers and manufactures very high-Depends heavily upon their license from Palm failure to maintain this license could seriously harm their business Heavy competition possibility of getting acquired by larger companies In a technology driven sector the maturity period is low 2-4 years The product life cycle declines quickly This can be overcome by introducing a new version of the product once the PLC reaches its maturity Similar goals as Palm Inc in future could cannibalize their own goals and vision Limited brand recognition Competitive Advantages Product Design User Friendly Simple Affordable Speed Pricing Aggressive pricing strategy selling at a very affordable price Place Used the Internet to reach target market making information available to the user Users can also get technical assistance to purchasing the Handspring Visor from their website On March 2000 entered into agreement with major retailers Comp- USA Best Buy and Staples Promotion-Communication with Retailers Maintained good relationship with the retailers and distribution channel Retailers extended the Handsprings reach to less knowledgeable consumers which was not possible through its Web channel Open source innovation model Springboard expansion slot -their source code is open to developers to change and modify for a fee and certification Logo certification ensured the quality of the Springboard modules developed by vendors It had similar program for developers Thus built its brand identity using third parties
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