scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 919
Contingency Theory of Accommodation and Advocacy Contingency theory of accommodationadvocacy is a more realistic depiction of public relation strategies or models based on a continuum The contingency theory represents the organizations possible stance on a wider range of publics than an individual one fostering rigid and exclusive categorization mostly found in a limited set communication models Basically what the theory is getting at is opening the spectrum of the public to come to a more rounded synopsis of the issue or product Amanda Cancel Michael Mitrook and Glen Cameron conceptualized the theory to offer a better understanding how the public relations field manages conflict and reaches out to the public in external communication A study was done by 18 practitioners to see if the contingency theory made any sense to them The theory itself offers 86 possible factors in the continuum at any given time to any given public This allows the continuum offered to depict how an organizations stance toward one given public and not the outcome of the interaction with that public The theory focuses then on what decisions led the organization to their stance in concern with greater or lesser accommodation to that public One of the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term The contingency theory further goes on to say that an accommodative stance questionably a part of a two-way symmetrical communication may not be completely ethical in fact it could be contrary and unethical to morally repugnant publics for those who hold some positions to be morally absolute A position of a moral magnitude holds more so than that of any belief in the dialogic process This also bring into view ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to twoway symmetrical communication Communication processes such as dialogue compromise collaboration and cooperation denote agreement but
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA