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Financial Analysis From the data that has been provided we see that the company is currently doing poorly in 1990-1991 as its return on investment is -225down by 409 which shows that it cannot even get back even what has been invested But it is also seen that the companys turnover has been increasing every year in 1986-1987 it was 19021million and it increased to 21801 million by 1990-1991The turnover outside Denmark has been fluctuating In year 1986-1987 it was 763 million but during years 1987-1988 it had dropped to 753 million Again by 1990-1991 it had increased to 770 million Its earning has also been negative in 1990-1991 at -471 million which in 1986 was 1378 million due to limited cash flow and heavy investments BOs total assets has also been fluctuating as in 1986-1987 it had 13329 million which increased in 1989-1990 to 17156 million The total assets in 1990-1991 had dropped to 16852 million The companys share capital which was 1000 million in 1986-1987 increased to 1240 million Net earnings had been down by 1297 million DKK The share price is as high as DKK 530 Current Scenario Bang Olufsen AS was a leading consumer electronics company in Denmark Their main strength was their reputation for being a user-friendly company offering high quality products with futuristic designs giving importance to originality sound quality This allowed them to have a large global market share in the global electronic product market Bang Olufsen is one of the worlds leading premium audio visual telecom product retailers and operates throughout most major international markets originality sound quality Top Management The company has a hierarchical system of management Anders Knutsen is the president of Bang Olufsen and Povl U Skifter is the chief financial officer 2 External Environment General Industry Environment Consumer electronics is a growing market with rapid technological change and obsolescence
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